As one of the most popular and influential content platforms online, reddit is a highly sought-after platform for brands to engage with their consumers. However, Reddit’s strict guidelines and culture make it challenging for marketers to successfully market on the site. However, there are a few key things to keep in mind when marketing on Reddit that can help brands make the most of it.
Reddit users are primarily concerned with value and community, which means that brands must provide them with valuable information or unique content before they can expect to gain their attention and a loyal following on the site. This can be achieved through a variety of tactics, including hosting AMAs and responding to questions in a timely manner. For example, if your product or brand has been negatively reviewed in the past, be sure to address those complaints and demonstrate your commitment to customer service.
Creating and managing your own subreddit can also be an effective way to reach consumers on Reddit, as it allows you to create a community that is both authentic and engaged. Alternatively, you can use promoted posts to have your content prioritized higher up in specific subreddits. However, like any other form of paid advertising, you must follow Reddit’s promotion guidelines.
One of the best ways to market a brand on Reddit is through an AMA (ask me anything) thread. This can be hosted in a general AMA subreddit or on your own branded subreddit. If you are a well-known brand or celebrity, this can be an excellent opportunity to promote your company and products. However, if your brand is newer or less-well-known, it may be more beneficial to host an AMA in a relevant subreddit based on your industry. If you want to learn more, you can head to a reddit accounts shop and ask for more advise.
While many of the top-tier brands on Reddit tend to stay away from advertising, there are still plenty of opportunities for small businesses. For instance, a local boutique clothing store named Bastet Noir used Reddit to advertise their sales and drive web traffic to its website. They did this by posting pictures of their discounted clothes in a Reddit fashion-related subreddit and then linking to the sale’s page on its website. The results were impressive, with the boutique receiving over 20,000 clicks and sales.
Another way to market your business on Reddit is by using customer photos and success stories. This can be done by tagging your brand in user posts or promoting a Reddit-specific post to generate engagement and a high number of upvotes. For example, a post on /r/FancyFollicles promoting Arctic Fox’s hair dye received over 25,000 upvotes and 2,000 comments from excited Reddit users. This type of organic engagement is a great way to market your brand on a platform where authenticity matters so much.