A communications agency helps companies gain coverage in media publications and convey their messages to reach their target audience. They offer fluid strategies and organized plans adapted to each client’s needs and objectives.
Choosing the right communication agency for your business requires careful consideration of immediate and long-term goals, internal marketing capabilities, budget, and contractual preferences. Look for a one-stop shop that offers the full spectrum of marketing communications services. Discover more at agence web.
Strategic Planning
Strategic planners know their way around public relations, marketing, branding, SEO, e-commerce, crisis communications, executive communication and more. They’re the bridge that connects client expectations to the work that can deliver on them, bringing a mix of forward-thinking inspiration and concrete what-can-we-do-today pragmatism to their work.
Planning begins with selecting goals, which should align with business priorities and be measurable. For example, a goal might be to launch a new virtual classroom platform within two years or increase sales of an existing tool by 30%.
Next, a thorough research process is required to understand the current position of an organization. This could include a SWOT analysis (strengths, weaknesses, opportunities and threats) or a PEST analysis (political, economic, social and technological). It’s also necessary to identify the available communication channels and choose appropriate messaging. Finally, a schedule is developed for deploying the messaging through a variety of platforms. This includes identifying the channel owners for each message, which will be responsible for delivering it and measuring results.
Creative Development
A creative development process involves concepting and refining messaging or artistic direction with the goal of driving an outcome. Whether it’s growth marketing, digital content, or game publishing, understanding what messaging, positioning, and advertising drives what behavior is critical for driving your business goals.
Whether you’re looking for help with catchy billboards, email nurturing campaigns, or a website redesign, EDDY has you covered. Our team is familiar with the latest design trends, marketing techniques, and equipment.
We can create a cohesive narrative that aligns with your brand ethos and resonates with your audiences. We’ll also provide a fresh perspective and innovation to keep your creative assets from going stale. Our seasoned marketers know how to optimize your creative assets and deliver real, measurable results.
Artistic Director
Artistic directors are the executives who make decisions about the artistic focus and vision of a company. They usually work in theater companies but may also be found in symphony orchestras, dance companies, opera houses and museums. They are responsible for major decisions about the ongoing development of aesthetic values and activities, after extensive consultation with the chief administrative officer.
In order to carry out their role, artistic directors must have leadership skills and a strong vision for what the organization should be. They often serve as spokespersons for the company and must be able to communicate their ideas clearly in all media.
A good artistic director will be able to advise musicians on different aspects of their music. For example, if they were working with Bigflo & Oli, the artistic director might advise them to keep the element of rap battles in their music because it will help to create a unique identity for the band.
Production Manager
Managing the production of communication for an establishment requires a certain degree of sensitivity that mobilizes the public and can be very complex. Choosing the right agency to handle this aspect of your communications can make or break your business.
Working closely with the line producer, a production manager is responsible for the day-to-day running of a shoot. They work with the director and designer to create a creative brief and then manage the budget and work schedules for the whole project.
Ensuring that all projects are delivered on time and within scope. Implementing a continuous improvement strategy to improve production processes and reduce costs without compromising quality or safety. Managing the relationship with suppliers and liaising with other departments to align production goals with overall company objectives. Identifying and overcoming any unforeseen challenges that may arise during production to ensure the project is completed on schedule.