When it comes to sports broadcasts, fans expect to feel the thrill of a penalty kick or the euphoria of a buzzer beater. And while social distancing and stadium closures mean that the traditional live experience doesn’t exist in 2020, broadcast and production teams can still give viewers a real-time stadium feel through interactivity and visual effects.
Artificial Intelligence
Whether you are an athlete looking for data to improve your performance, a sports coach analyzing algorithms for a competitive edge, or a sports broadcaster seeking to captivate and engage at-home audiences, artificial intelligence (AI) is revolutionising the way we experience sport.
AI technologies such as video recognition are enabling new types of content in sports broadcasts by automatically selecting the best clips and highlighting them during live events. It can also identify players and locations, allowing sports broadcasters to present more dynamic visuals that enrich the viewing experience for fans.
Advanced AI systems can detect audience responses such as clapping and facial expressions to capture their attention and provide engaging commentary that enhances the viewing experience. Some even use real-time data from a game’s stats to make predictions and analysis for at-home audiences. These technologies empower sports commentators to paint a clearer picture and increase engagement by sharing previously untold stories. They can also be used to automate the preparation of closed captions, speeding up production workflows.
Cloud-Based Production
Whether or not the pandemic lifts, remote and cloud-based production will continue to be popular with sports broadcasters. The benefits are numerous, including significant cost savings, increased efficiency and new revenue opportunities.
For example, a typical setup of a live sporting event requires a heavy-duty OB truck and a rack full of expensive equipment that can cost millions. This type of investment is not feasible for smaller-tier content creators and niche sports with fledgling audiences.
In contrast, a fully-functional cloud-native solution such as Chyron LIVE enables a single team to produce a professional broadcast from any location with a stable internet connection. It combines real-time motion graphics, clip server functionality, audio-mixing, sports telestration, and replay creation in one application.
Real-Time Visuals
Using real-time visuals in sports broadcasts is an important part of the spectator experience. They help fans follow the game’s progress and provide statistical information while also adding an element of excitement to the broadcast.
Data visualization tools take this a step further by presenting the data in a more engaging way, like heat maps or charts. This makes the content more interesting for viewers, and it can also improve ad revenue.
Lastly, live fan feedback is another great way to increase viewer engagement and improve your broadcast’s value. This is done by inviting remote guests to join your stream and comment on the event in real time. 해외스포츠중계 offers more sports broadcast experience!
Creating a sports broadcast is an art, and there’s a lot that goes into it. But with the right software, you can create a professional broadcast in no time at all. Be sure to test out your setup onsite before you go live so that any bugs can be worked out before the big day!
Live Fan Feedback
Modern sports fans care about high-quality broadcasts because they want to feel like they are in the arena. Serve a Gen Z fan with in-game highlights, personalized player stats and a custom app for cheering on their favorite team and they will be a loyal viewer for life.
The right live stream technology should include the ability to add a custom branded overlay to engage fans and keep sponsors happy. This can be as simple as an opening video or as elaborate as a picture-in-picture layout featuring prerecorded commercials and on-air ad reads.
Switcher Studio is a livestreaming platform built for growth. Beginners can get started without a lot of software training, while pros have access to just about every capability they could need. Start your two-week free trial today. Easily connect up to 9 iOS devices to show multiple camera angles and switch between them with a tap. Display scoreboards, roll in sponsor logos, add live remote commentary and more.