Choosing the right email service provider (ESP) can make or break your marketing efforts. A good ESP will save your team time and money, provide flexibility to meet your company’s growth needs, seamlessly integrate with other platforms, allow for advanced segmentation, and generate campaign reports that track the metrics that matter most to you.
However, picking the right ESP for your business requires some research and careful consideration. You don’t want to settle for a cheap solution that may not work for your growing business or find yourself locked into a contract that’s difficult to get out of once you realize it doesn’t work.
Aside from choosing the best b2b cold email database providers, it’s also essential to develop an effective B2B email marketing strategy to maximize your ROI. As a result, it’s imperative to understand the needs of your audience and the role that email plays in the decision-making process. B2B email recipients are typically busy professionals who must pitch products to their bosses and teams, as well as gather data and cost comparisons as part of the decision-making process. They are not looking for flashy, entertaining content, but they do appreciate a results-oriented approach that speaks to their business challenges and goals.
Emails that focus on new product releases, updates, and features will increase engagement with your brand and encourage customers to keep using your software. These emails will keep your company top of mind when a customer is looking for a new tool, and will help you close more sales by keeping potential leads engaged with your brand even after they’ve purchased.
Another great way to keep your subscribers engaged is by offering valuable content that your audience can’t get anywhere else. For example, Grammarly shares a free copy of their State of Business Communication Report with their audience, which helps them stay up-to-date on industry trends. This type of content is especially useful when your audience is seeking to keep up with competitors, as it will help them to maintain a competitive advantage in their field.
B2B re-engagement campaigns can be triggered with automated messages or sent manually. These types of emails can include a free trial offer, exclusive content, or discounts on future purchases to spark interest in your product and reignite a lost subscription. You can also target subscribers with a customized message depending on their behavior, such as when they first signed up or when their last order was placed. The more information you have about a subscriber, the more personal and relevant your emails will be. This is what true personalization looks like.